April 22nd to April 28th is Fashion Revolution Week, did you know that?
Having just learnt it – it popped up in my Insta feed – I feel a tad guilty for having wasted the last 15 minutes browsing for clothes I don’t really need…
It is a movement started after the collapse of the Rana Plaza building in Bangladesh (24/4/2013) when 1138 people died and 2500 were injured. I remember it clearly, it was a horrific accident. This is what the Fashion Revolution movement stands for:
We believe that positive change can happen if we all think differently about fashion and demand better. We
want a cleaner, safer, fairer, more transparent and more accountable fashion
and textiles industry.
We want fashion to become a force for good. We believe in an industry that values people, the environment, creativity and profit in equal measure.
Their MANIFEST IS HERE. Worth a read, if you have a few minutes.
And this page tells you how you can take action: send an email to a brand, post on Twitter or Instagram. I’ve just sent a couple of emails, it took less than 30 seconds. Let’s face it we all have too many clothes in our wardrobe and we all still like to go shopping. We are all bad in this respect, but by educating ourselves (and our children) we can get better and make a difference. Change can happen. I remember what a pain it was to take my own bag to the supermarket a couple of years ago… not I don’t even think about it. Or bringing my water bottle out with me… it’s automatic now, keys, handbag, refillable water and coffee cup… What I’m trying to say is … change always seems harder before we start, after a while… it becomes second nature.
So let’s buy less and buy better.
And things are – slowly – changing in the fashion industry too:
In 2018 there was significant global media coverage about transparency in the fashion industry and ways to consume more responsibly, with over 400 articles written in the UK and and over 2,000 across the world. With an estimated reach of 3500 million articles about Fashion Revolution in April. Significant articles included Vogue, Marie Claire, FashionUnited, The Telegraph, The Guardian, The Independent, Huffington Post,Refinery 29, The Debrief and many more.
Fashion Revolution was awarded the Best Green Fashion Film award at the Fashion Film Festival Milano for the 2018 campaign film directed by MJ Delaney and produced by Futerra.